Why Ouch!?
Unforgettable design invariably evokes a reaction, similar to a sharp intake of breath at the sight of something truly exceptional. "Ouch" stands for crafting designs that command attention, transforming the everyday into the extraordinary, ensuring each piece captures the eye and leaves a lasting impression.
Tali Cohen, Founder
Under the Belt
Run:AI
Design Lead
Sr. Designer
Nov 2021 - Sept 2023
James Allen R2Net
Brand Expert
Sr. Designer
June 2019 - Apr 2021
ACW Grey
Sr. Art Director
May 2017 - Jan. 2019
Ouch Design
Founder
Dec. 2012 - Present
Squeez Design
Co-Founder
Apr. 2010 - Dec. 2012
ACW Grey
Sr. Art Director
Apr. 2004 - Apr. 2010
First Step Design
Founder
Jan. 2003 - Mar. 2004
Baumann Ber Rivnay
Art Director
Jun. 2001 - Jan. 2003
Vider Sigawi
Art Director
Aug. 2000 - May 2001
Reuveni Pridan Leo Burnett
Art Director
Jan. 2000 - Jul. 2000
Leo Burnett Chicago
Art Director
Jun. 1998 - Jan. 2000
Foundation
Netcraft Academy
UI/UX Product Design
Nov 2023 - July 2024
Miami Ad School
M.A. Commercial and Advertising Art
Jan 1996 - Dec. 1998
University of Michigan
B.F.A. in Fine Arts & Elementary Education
Sept 1991 - Dec. 1995
New World School of the Arts
Visual Arts
Sept. 1988 - June 1991
My Cart
Say What?!
Awards
Dag Zahav
2007 | 2009 | 2018
Golden Cactus
2006 | 2008
Lurzer's Archive
2008
Wise Men Say
Written by Steve Jobs & Hello Monday
Be kind
Be kind, it works really well. Be kind to everyone, even (especially) to the people who annoy you. Kindness takes time and patience, but it works.
Stay Alert
The best ideas come from anywhere. Don't keep your thoughts trapped inside your head. Share them and see how they develop. More importantly, listen to the people around you - whether it's a colleague, your grandma or a client. The ideas are out there, keep your eyes and ears open.
Design Smart
Design how it works, not how it looks.
The richest man
Being the richest man in the cemetery doesn't matter to me. Going to bed at night saying we've done something wonderful, that's what matters to me.
Be Different
You can't look at the competition and say you're going to do it better. You have to look at the competition and say you're going to do it differently.
Be a problem solver
You may be a designer, manager, copywriter or someone else within the company, but we're all doing the same job: problem-solving. Don't let your job title limit your responsibility. If you feel like you're stepping outside of your role, go for it. If you're waiting for approval, don't. And if that's not working, move on to the next step.
Details Matter
Details matter. It's worth waiting to get it right.
Admit your mistakes
Sometimes when you innovate, you make mistakes. It is best to admit them quickly and get on with improving your other innovations.
Be Crazy
Those who are crazy enough to think they can change the world, usually do.
Enjoy the Ride
We're in a fluid world, where we don't know what technologies we'll be using next, or what type of projects we'll be doing. Creativity is an ongoing experiment and you're part of it. Embrace the unexpected. If life gives you lemons, launch an amazing lemon-based platform.
Use your powers to benefit others
As creative people, we have the power to change the world. With that power comes great responsibility. Let's use our creative magic to create meaningful work that solves problems and improves lives.
Overnight Successes
If you look really closely, most overnight successes took a long time.
Connect the Dots
You can't connect the dots looking forward. You can only connect them looking backwards.
Help each other
Ask for help. If you're stuck or frustrated, then asking for help is a sign of strength. Next time it could be you helping another. If people look like they're overloaded, step up. Whether we succeed or fail, we do it together.
Try being honest
Honesty isn't always the easiest path, but it is the shortest one. You may feel like being honest could hurt someone's feelings. But since everyone usually means well, you can count on it always coming from a good place. Whatever the situation, it helps to think beyond feelings and consider the end goal: creating magic for the users.
Set Trends
Innovation distinguishes between a leader and a follower. Put a dent in the universe otherwise why else even be here.
Stay Hungry, Stay Foolish
The only way to do great work is to love what you do. If you haven't found it yet, keep looking. Don't settle.
Make a Mess
Creation is messy. You want genius, you get madness; two sides of the same coin.
Forget Yesterday
Let's go invent tomorrow instead of worrying about what happened yesterday.
It takes two to tango
Great things in business are never done by one person, they're done by a team of people.
The last day of my life
If today were the last day of my life, would I want to do what I'm about to do today?
Smart People
It doesn't make sense to hire smart people and then tell them what to do. Hire smart people so they can tell us what to do.
